Rebrand and Rebuild
MY ROLE: event management, design strategy, design research, custom design systems experiential technology, furniture curation, rentals/custom design, traffic flow, budget development/management, stakeholder/partner relations, production/fabrication management
CLIENT: ascensia diabetes care
AGENCY: impact xm
EVENT: Markets: Multi – Market 2019/2020 Shows: ADA 30×40, AADE 30×30, ThoughtSpot10x20, McKession 10×30, ISPAD 20×20, etc.
Established in 2016 through the acquisition of Bayer Diabetes Care by PHC Holdings (formerly known as Panasonic Healthcare Holdings), Ascensia Diabetes Care is a global company dedicated to improving the health and lives of people with diabetes. Already including the world‐renowned CONTOUR™ range of blood glucose monitoring systems. (Source: https://www.ascensia.com/)
Target Audience: Healthcare and pharmaceutical network as well as direct to consumer throughout several US conferences.
Executed from Ideation to Completion: 3-month lead time for program launch. Fast tracked art through legal and regulatory approvals.
strategy
Ascensia approached my team with a continuation to their annual tradeshow program initiatives to kick off new branding along with the launch of their CONTOUR™ NEXT ONE line of diabetes monitoring systems. They were looking for an entirely new booth structure and floor plan to drive traffic and engagement to the booth, build brand awareness, diabetes monitoring education lead capture conversion and feature the new device Contour Next One monitors.
outcome
Ubiquitous rebranding of Ascensia graphics, booth layout and custom structures. Created engaging and inviting booth flow, multiple accessible programmed e-source center(s), highly immersive customized 70” touch screen gaming technology with leaderboard, user friendly touch screens to explore Ascensia’s website, custom SEG fabric and printed hard panel walls with LED inlay, fully customized SEG modular overhead sign, custom kiosks to feature monitor systems, custom wrapped counter displays.
insights
Discerned cost savings for program through show-to-show strategic logistics, repurposing and reconfiguring overhead sign, custom panels, furniture, monitors, gaming technology and carpet at inline and island booth shows within the program. Ensured booth traffic flowed with ample storage, hidden electrical, IT while adhering to Association’s and IAEE rules and regulations.
Lauren Goldovich 