arrive early…stay late
MY ROLE: event management, design strategy, visual identity, design systems, design research, audience reach, furniture curation/design, traffic flow, budget development/management, stakeholder/partner relations, production management, on site management.
CLIENT: webtoon
AGENCY: EMC Outdoor & Events
PARTNER AGENCY: palumbo associates exhibits, Inc.
MARKETS San Diego, CA & New York City, Comic Con
DATES: 2017, 2018, 2019
GUESTS: 350+
For 3 consecutive years, we enhanced Webtoon’s San Diego & NYCC after party with several unique themes that created buzz around the brand with influencer presence, ultimately attract new Webtoon artists and retain existing creators.
The world’s fastest-growing digital comics brand, Webtoon, asked myself and the team at EMC Outdoor & Events to design an unforgettable pop-up experience for artists, fans and media at the NYCC and San Diego Comic Con events.
Process
Using a streamlined RPF approach, I was able to develop a robust budget that was inclusive of site scouting, venue, catering, print, fabrication, furniture, A/V, experiential digital platforms and live experiences. Once we received the green light, it was go time to curate and create the Webtoon environment. From that point it was a whirl wind of emails, phone calls and weekly agenda meetings with Webtoon and vendor partners to facilitate all the behind the scenes for a seamless event in the front of house.
Strategy
Partnered with Webtoon PR, we distributed customized exclusive invitations on Comic Con floor to after party. Formulated a wonderland of immersive themes including a retro 90s NYC grunge, Casino game night and Alice in Wonderland. Roof top and multi floor parties were fully decked out with heavy hors d’oeuvres, live tattoo artists to tat up guests, custom-built skate deck wall, live Super DJ’s, specialty cocktails, graffiti sign in walls, and an interactive green screen photo booths. Amplified the party with stunning visuals with unique lighting technology, custom program 3-D projection mapping, themed props and other custom interactive branded elements.
Results
The best part of running any event, is when you see a sea of smiling faces. Over 300+ guests attended the party each year, including members of the press, celebrities, social influencers, and major players in the comic and entertainment industry. The interactive photo booth brought in over 15K impressions on social media platforms and the parties were always extended into the early morning hours.
Lauren Goldovich 