interactive projection
MY ROLE: logistics strategy, budget development/management, stakeholder/partner relations, production management, art / animation guidance, off site management
CLIENT: pfizer and lily
AGENCY: EMC Outdoor & Events
Vendor Partner: RichTech
EVENT: PAINWeek – Cosmopolitan of Las Vegas
PAINWeek is the largest US pain conference for frontline clinicians with an interest in pain management. (Source: www.painweek.org)
Pfizer and Lily needed to target PAINWeek attendees traveling into the market and drive traffic to their booth.
Pfizer and Lily, and partnering agencies charged myself and team to framework, develop and launch the interactive floor projection. Participants that stepped in the animated projected area were a captured audience and brought curiosity to onlookers.
Target Audience:
Healthcare professionals attending PAIN Week 2019 conference
process
My main focus out the gate was towards site analysis for projection placement, installation an dismantle logistics, projection light throw from trussing, show services, and most importantly, attendee engagement with the interactive projection. While working in tandem with internal teams, developers, AV partner, legal regulatory and show organizers, I liaised the meticulous details and framework specifications to develop and launch an impactful, seamless booth driving campaign.
outcome
Positioned in front of the exhibit hall entrance, the projection surprised and delighted attendees walking into the exhibit hall ultimately driving traffic to the Pfizer and Lily exhibit.
Lauren Goldovich 